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Projects

A project is one piece of work inside a brand: a product launch, a holiday campaign, a welcome series. Every project in a brand shares that brand’s colours, fonts and photos.

Several brands to manage, like an agency or a company with more than one label? Add each as its own brand, then add projects inside each one.

  1. On the home screen, open the brand.
  2. Click Add a project, type a name (for example Seasonal blend launch), and click Create.

A brand’s page with its projects and the Add a project button

Your first project in a brand opens right away. Later ones appear in the list. Click Open to continue one.

The step bar at the top of a project: Brand, Brief, Mode & format, Concepts, Assets, Download

Step What you do
Brand Read your website, or review the brand profile. See Start from your brand.
Brief Say what you’re making: campaign creative, a personalized image base, or both.
Mode & format Generate makes brand-aligned images from a prompt. Personalize opens the personalization editor.
Concepts Pick from generated concepts.
Assets Review and select the images the project made.
Download Download the finished images.

A project remembers which step you reached, so you can close it and come back later.

Use the pencil icon on a project card to rename it, and the trash icon to delete it. Deleting a project can’t be undone. Deleting a brand also deletes every project in it.