Brevo
Email marketing. A Piksio image goes into Brevo as an ordinary image link. The platform fills in each recipient’s values, and Piksio renders their version when the email is opened.
Merge tags
Section titled “Merge tags”Brevo writes merge tags like {{ contact.FIRSTNAME }}.
Brevo doesn’t URL-encode values inside links, so keep personalized fields free of & and # (they can cut the link short).
Built-in fields
Section titled “Built-in fields”Piksio maps these to Brevo’s own fields automatically:
| Piksio field | Brevo field |
|---|---|
first_name |
contact.FIRSTNAME |
last_name |
contact.LASTNAME |
Custom fields
Section titled “Custom fields”Any other field must exist in Brevo before you send. Settings → Contacts → Contact attributes → Add a new attribute. Letters, numbers and underscores only.
Brevo’s guide to custom fields
Where to paste
Section titled “Where to paste”Add an Image block and paste into its image URL.
Formats offered: Image URL, HTML. The default for Brevo is Image URL.
Example
Section titled “Example”For a design with first_name and company_name, the Image URL looks like this:
https://app.piksio.com/i/YOUR_IMAGE_ID?first_name={{ contact.FIRSTNAME }}&company_name={{ contact.company_name }}Check before you send
Section titled “Check before you send”- In Use in email, use Test the link with sample values, and again with unfilled tags. Both are free.
- Preview one real recipient in Brevo to confirm it fills in the fields.
- See Fallbacks and blanks for what a recipient with missing data sees.
Sources
Section titled “Sources”Checked against Brevo’s own documentation on 2026-10-07: