Braze
Customer engagement. A Piksio image goes into Braze as an ordinary image link. The platform fills in each recipient’s values, and Piksio renders their version when the email is opened.
Merge tags
Section titled “Merge tags”Braze writes merge tags like {{${first_name}}}.
Braze doesn’t URL-encode values inside links, so keep personalized fields free of & and # (they can cut the link short).
Built-in fields
Section titled “Built-in fields”Piksio maps these to Braze’s own fields automatically:
| Piksio field | Braze field |
|---|---|
first_name |
${first_name} |
last_name |
${last_name} |
Custom fields
Section titled “Custom fields”Any other field must exist in Braze before you send. Send it as a custom attribute from your SDK, API or CSV import.
Where to paste
Section titled “Where to paste”Paste the URL as the image source in the drag-and-drop or HTML editor.
Formats offered: Image URL, HTML. The default for Braze is Image URL.
Example
Section titled “Example”For a design with first_name and company_name, the Image URL looks like this:
https://app.piksio.com/i/YOUR_IMAGE_ID?first_name={{${first_name}}}&company_name={{custom_attribute.${company_name}}}Check before you send
Section titled “Check before you send”- In Use in email, use Test the link with sample values, and again with unfilled tags. Both are free.
- Preview one real recipient in Braze to confirm it fills in the fields.
- See Fallbacks and blanks for what a recipient with missing data sees.
Sources
Section titled “Sources”Checked against Braze’s own documentation on 2026-10-07: