Customer.io
Customer engagement. A Piksio image goes into Customer.io as an ordinary image link. The platform fills in each recipient’s values, and Piksio renders their version when the email is opened.
Merge tags
Section titled “Merge tags”Customer.io writes merge tags like {{ customer.first_name }}.
Customer.io doesn’t URL-encode values inside links, so keep personalized fields free of & and # (they can cut the link short).
Built-in fields
Section titled “Built-in fields”Piksio maps these to Customer.io’s own fields automatically:
| Piksio field | Customer.io field |
|---|---|
first_name |
customer.first_name |
last_name |
customer.last_name |
Custom fields
Section titled “Custom fields”Any other field must exist in Customer.io before you send. Send it as a customer attribute from your integration or a CSV import.
Where to paste
Section titled “Where to paste”Paste the HTML into the code editor, or the URL into an Image block.
Formats offered: Image URL, HTML. The default for Customer.io is HTML.
Example
Section titled “Example”For a design with first_name and company_name, the HTML looks like this:
<img src="https://app.piksio.com/i/YOUR_IMAGE_ID?first_name={{ customer.first_name }}&company_name={{ customer.company_name }}" width="600" alt="Your personalized image" style="display:block;max-width:100%;height:auto;border:0" />Check before you send
Section titled “Check before you send”- In Use in email, use Test the link with sample values, and again with unfilled tags. Both are free.
- Preview one real recipient in Customer.io to confirm it fills in the fields.
- See Fallbacks and blanks for what a recipient with missing data sees.