Iterable
Customer engagement. A Piksio image goes into Iterable as an ordinary image link. The platform fills in each recipient’s values, and Piksio renders their version when the email is opened.
Merge tags
Section titled “Merge tags”Iterable writes merge tags like {{firstName}}.
Iterable doesn’t URL-encode values inside links, so keep personalized fields free of & and # (they can cut the link short).
Built-in fields
Section titled “Built-in fields”Piksio maps these to Iterable’s own fields automatically:
| Piksio field | Iterable field |
|---|---|
first_name |
firstName |
last_name |
lastName |
Custom fields
Section titled “Custom fields”Any other field must exist in Iterable before you send. Send it as a user profile field from your integration or a CSV import.
Where to paste
Section titled “Where to paste”Paste the HTML into the template’s HTML source.
Formats offered: Image URL, HTML. The default for Iterable is HTML.
Example
Section titled “Example”For a design with first_name and company_name, the HTML looks like this:
<img src="https://app.piksio.com/i/YOUR_IMAGE_ID?first_name={{firstName}}&company_name={{company_name}}" width="600" alt="Your personalized image" style="display:block;max-width:100%;height:auto;border:0" />Check before you send
Section titled “Check before you send”- In Use in email, use Test the link with sample values, and again with unfilled tags. Both are free.
- Preview one real recipient in Iterable to confirm it fills in the fields.
- See Fallbacks and blanks for what a recipient with missing data sees.