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Mailgun batch sending

Transactional email. A Piksio image goes into Mailgun batch sending as an ordinary image link. The platform fills in each recipient’s values, and Piksio renders their version when the email is opened.

Mailgun batch sending writes merge tags like %recipient.first_name%.

Mailgun batch sending doesn’t URL-encode values inside links, so keep personalized fields free of & and # (they can cut the link short).

Paste the HTML into the message, and give every recipient each value in recipient-variables.

Formats offered: Image URL, HTML. The default for Mailgun batch sending is HTML.

For a design with first_name and company_name, the HTML looks like this:

<img src="https://app.piksio.com/i/YOUR_IMAGE_ID?first_name=%recipient.first_name%&company_name=%recipient.company_name%" width="600" alt="Your personalized image" style="display:block;max-width:100%;height:auto;border:0" />
  1. In Use in email, use Test the link with sample values, and again with unfilled tags. Both are free.
  2. Preview one real recipient in Mailgun batch sending to confirm it fills in the fields.
  3. See Fallbacks and blanks for what a recipient with missing data sees.

Checked against Mailgun batch sending’s own documentation on 2026-10-07: