Smartlead
Cold email and sales outreach. A Piksio image goes into Smartlead as an ordinary image link. The platform fills in each recipient’s values, and Piksio renders their version when the email is opened.
Merge tags
Section titled “Merge tags”Smartlead writes merge tags like {{first_name}}.
Smartlead doesn’t URL-encode values inside links, so keep personalized fields free of & and # (they can cut the link short).
Built-in fields
Section titled “Built-in fields”Piksio maps these to Smartlead’s own fields automatically:
| Piksio field | Smartlead field |
|---|---|
first_name |
first_name |
company_name |
company_name |
Custom fields
Section titled “Custom fields”Any other field must exist in Smartlead before you send. Map the extra CSV column as a custom field when you add leads to the campaign. It becomes a variable with that name.
Smartlead’s guide to custom fields
Where to paste
Section titled “Where to paste”Open the editor’s ⋯ menu → “<>” code view and paste the HTML.
Formats offered: Image URL, HTML. The default for Smartlead is HTML.
Example
Section titled “Example”For a design with first_name and company_name, the HTML looks like this:
<img src="https://app.piksio.com/i/YOUR_IMAGE_ID?first_name={{first_name}}&company_name={{company_name}}" width="600" alt="Your personalized image" style="display:block;max-width:100%;height:auto;border:0" />Check before you send
Section titled “Check before you send”- In Use in email, use Test the link with sample values, and again with unfilled tags. Both are free.
- Preview one real recipient in Smartlead to confirm it fills in the fields.
- See Fallbacks and blanks for what a recipient with missing data sees.
Sources
Section titled “Sources”Checked against Smartlead’s own documentation on 2026-10-07: