lemlist
Cold email and sales outreach. A Piksio image goes into lemlist as an ordinary image link. The platform fills in each recipient’s values, and Piksio renders their version when the email is opened.
Merge tags
Section titled “Merge tags”lemlist writes merge tags like {{firstName}}.
lemlist doesn’t URL-encode values inside links, so keep personalized fields free of & and # (they can cut the link short).
Built-in fields
Section titled “Built-in fields”Piksio maps these to lemlist’s own fields automatically:
| Piksio field | lemlist field |
|---|---|
first_name |
firstName |
last_name |
lastName |
company_name |
companyName |
Custom fields
Section titled “Custom fields”Any other field must exist in lemlist before you send. Add it as a column in the CSV you import. The column header becomes the variable, exactly as written (case-sensitive).
lemlist’s guide to custom fields
Where to paste
Section titled “Where to paste”Paste the HTML into the email step, then preview a lead to check the image loads.
Formats offered: Image URL, HTML. The default for lemlist is HTML.
Example
Section titled “Example”For a design with first_name and company_name, the HTML looks like this:
<img src="https://app.piksio.com/i/YOUR_IMAGE_ID.png?first_name={{firstName}}&company_name={{companyName}}" width="600" alt="Your personalized image" style="display:block;max-width:100%;height:auto;border:0" />Good to know
Section titled “Good to know”- lemlist only accepts image links ending in .png or .jpeg, so this link ends in .png.
- No spaces inside the braces: {{firstName}}, not {{ firstName }}.
Check before you send
Section titled “Check before you send”- In Use in email, use Test the link with sample values, and again with unfilled tags. Both are free.
- Preview one real recipient in lemlist to confirm it fills in the fields.
- See Fallbacks and blanks for what a recipient with missing data sees.
Sources
Section titled “Sources”Checked against lemlist’s own documentation on 2026-10-07: