Custom merge tag

Other. A Piksio image goes into your tool as an ordinary image link. The platform fills in each recipient’s values, and Piksio renders their version when the email is opened.

Fastest way

In the Piksio editor, open your saved image and click Use in email, then pick Custom merge tag. It writes everything on this page for your own design, ready to copy.

Merge tags

Pick the style your tool uses. Every style below is recognised by Piksio when it arrives unfilled, so your fallbacks still apply.

Your tool writes	Piksio writes for first_name
{{first_name}}	{{first_name}}
`*	FNAME
%FIRSTNAME%	%first_name%
[[first_name]]	[[first_name]]
%%FirstName%%	%%first_name%%

Where to paste

Paste it wherever your tool takes an image URL, then check one send with a real contact.

Formats offered: Image URL, HTML. The default for custom tags is Image URL.

Example

For a design with first_name and company_name, the Image URL looks like this:

https://app.piksio.com/i/YOUR_IMAGE_ID?first_name={{first_name}}&company_name={{company_name}}

Good to know

• Use your tool’s own field names. If it can URL-encode merge tags, add that too.

Check before you send

1. In Use in email, use Test the link with sample values, and again with unfilled tags. Both are free.
2. Preview one real recipient in your tool to confirm it fills in the fields.
3. See Fallbacks and blanks for what a recipient with missing data sees.