ActiveCampaign
Email marketing. A Piksio image goes into ActiveCampaign as an ordinary image link. The platform fills in each recipient’s values, and Piksio renders their version when the email is opened.
Merge tags
Section titled “Merge tags”ActiveCampaign writes merge tags like %FIRSTNAME%.
ActiveCampaign doesn’t URL-encode values inside links, so keep personalized fields free of & and # (they can cut the link short).
Built-in fields
Section titled “Built-in fields”Piksio maps these to ActiveCampaign’s own fields automatically:
| Piksio field | ActiveCampaign field |
|---|---|
first_name |
FIRSTNAME |
last_name |
LASTNAME |
Custom fields
Section titled “Custom fields”Any other field must exist in ActiveCampaign before you send. Contacts → Fields → Add field. ActiveCampaign then shows the field’s personalization tag, e.g. %COMPANYNAME%.
Where to paste
Section titled “Where to paste”Add an Image block and paste into its image URL.
Formats offered: Image URL, HTML. The default for ActiveCampaign is Image URL.
Example
Section titled “Example”For a design with first_name and company_name, the Image URL looks like this:
https://app.piksio.com/i/YOUR_IMAGE_ID?first_name=%FIRSTNAME%&company_name=%COMPANY_NAME%Good to know
Section titled “Good to know”- ActiveCampaign can’t URL-encode personalization tags, so keep these fields free of & and #.
Check before you send
Section titled “Check before you send”- In Use in email, use Test the link with sample values, and again with unfilled tags. Both are free.
- Preview one real recipient in ActiveCampaign to confirm it fills in the fields.
- See Fallbacks and blanks for what a recipient with missing data sees.
Sources
Section titled “Sources”Checked against ActiveCampaign’s own documentation on 2026-10-07: