Instantly
Cold email and sales outreach. A Piksio image goes into Instantly as an ordinary image link. The platform fills in each recipient’s values, and Piksio renders their version when the email is opened.
Merge tags
Section titled “Merge tags”Instantly writes merge tags like {{firstName}}.
Instantly doesn’t URL-encode values inside links, so keep personalized fields free of & and # (they can cut the link short).
Built-in fields
Section titled “Built-in fields”Piksio maps these to Instantly’s own fields automatically:
| Piksio field | Instantly field |
|---|---|
first_name |
firstName |
last_name |
lastName |
company_name |
companyName |
Custom fields
Section titled “Custom fields”Any other field must exist in Instantly before you send. Map the column as “Custom variable” when you upload leads. The variable name is the column header, exactly as written (case-sensitive).
Instantly’s guide to custom fields
Where to paste
Section titled “Where to paste”Paste into the email step, then preview a lead to check the image loads.
Formats offered: Image URL, HTML. The default for Instantly is HTML.
Example
Section titled “Example”For a design with first_name and company_name, the HTML looks like this:
<img src="https://app.piksio.com/i/YOUR_IMAGE_ID?first_name={{firstName}}&company_name={{companyName}}" width="600" alt="Your personalized image" style="display:block;max-width:100%;height:auto;border:0" />Check before you send
Section titled “Check before you send”- In Use in email, use Test the link with sample values, and again with unfilled tags. Both are free.
- Preview one real recipient in Instantly to confirm it fills in the fields.
- See Fallbacks and blanks for what a recipient with missing data sees.
Sources
Section titled “Sources”Checked against Instantly’s own documentation on 2026-10-07: