Omnisend
Email marketing. A Piksio image goes into Omnisend as an ordinary image link. The platform fills in each recipient’s values, and Piksio renders their version when the email is opened.
Merge tags
Section titled “Merge tags”Omnisend writes merge tags like [[contact.first_name]].
Omnisend doesn’t URL-encode values inside links, so keep personalized fields free of & and # (they can cut the link short).
Built-in fields
Section titled “Built-in fields”Piksio maps these to Omnisend’s own fields automatically:
| Piksio field | Omnisend field |
|---|---|
first_name |
contact.first_name |
last_name |
contact.last_name |
Custom fields
Section titled “Custom fields”Any other field must exist in Omnisend before you send. Add it as a contact custom property (on a contact, or while importing). Names are case-sensitive, with no spaces.
Omnisend’s guide to custom fields
Where to paste
Section titled “Where to paste”Add an Image block and paste into its image link.
Formats offered: Image URL, HTML. The default for Omnisend is Image URL.
Example
Section titled “Example”For a design with first_name and company_name, the Image URL looks like this:
https://app.piksio.com/i/YOUR_IMAGE_ID?first_name=[[contact.first_name]]&company_name=[[contact.company_name]]Good to know
Section titled “Good to know”- Test emails show raw tags; Piksio shows the template’s defaults for those.
Check before you send
Section titled “Check before you send”- In Use in email, use Test the link with sample values, and again with unfilled tags. Both are free.
- Preview one real recipient in Omnisend to confirm it fills in the fields.
- See Fallbacks and blanks for what a recipient with missing data sees.
Sources
Section titled “Sources”Checked against Omnisend’s own documentation on 2026-10-07: